The Company:



Securafy is a leading provider of innovative security solutions, dedicated to ensuring the safety and protection of businesses and individuals alike. With a commitment to excellence and cutting-edge technology, we strive to deliver peace of mind through our comprehensive range of security services.



The Role:



As a Marketing Officer at Securafy, you will play a pivotal role in supporting our marketing efforts by executing various tasks aimed at optimizing our marketing database, managing leads, overseeing campaigns, and enhancing our social media presence. Your attention to detail and proactive approach will be instrumental in ensuring the efficiency and effectiveness of our marketing strategies.



The Responsibilities:



List Cleaning:

- Validating Data Points: Verify the accuracy of contact information such as email addresses, phone numbers, and job titles to ensure that our database is up-to-date and free of errors.

- Appending Data: Add missing information to contact records, such as company size, industry, or specific interests, to enhance our understanding of each prospect or client.

- Updating Critical Fields: Ensure that key fields, such as lead status, last contact date, and communication preferences, are kept current to facilitate targeted marketing efforts.



Lead Management:

- Cleaning Leads: Review and filter new inbound leads to identify and prioritize those with the highest potential for conversion, based on predetermined criteria.

- Tracking Leads: Maintain a record of all leads, including their source, contact history, and current status, using our CRM system to facilitate effective follow-up.

- Distribution: Provide accurate information to our Sales team so they can engage effectively with the lead.



Campaign Management:

- Monitoring Campaign Performance: Track the performance of our marketing campaigns, including open rates, click-through rates, and conversion rates, to identify areas for improvement.

- Setting Up Drip Campaigns: Assist in the setup and execution of automated drip campaigns, delivering targeted content to leads at strategic intervals to guide them through the sales funnel.

- Shock and Awe Box: Assist the sales team in preparing their shock and awe presentation.



Social Media Monitoring:

- Responding to Comments and Inquiries: Engage with our audience on social media by responding to comments, messages, and mentions, providing timely and helpful responses to enhance brand loyalty.

- Monitoring Ads: Keep an eye on our social media ad campaigns, monitoring their performance and addressing any issues or inquiries that arise.

- Scheduling Posts: Use social media management tools to schedule posts in advance, optimizing the timing for maximum reach and engagement.



Inbox Monitoring:

- Cleaning email Inbox: Regularly check our general email inbox for new inquiries or requests, ensuring that all messages are addressed promptly and directed to the appropriate team members.

- Distributing Inquiries: Forward relevant inquiries to the Sales Team, providing them with all necessary information to follow up effectively.



Ad Hoc Marketing Tasks:

- Generating Reports: Compile and analyze data from various marketing activities to create reports that provide insights into our performance and inform future strategies.

- Conducting Marketing Research: Assist in conducting market research to identify trends, competitors, and opportunities for growth.

- Updating Content: Collaborate with the content team to update marketing materials, such as website content, blog posts, and social media posts, to ensure they are accurate and engaging.

- Collaborating with our graphic designer to produce branded content as requested.



The Requirements:

- Bachelor's degree in Marketing, Business Administration, or related field.

- Proven experience in marketing or related roles.

- Strong attention to detail and organizational skills.

- Excellent communication and interpersonal abilities.

- Proficiency in using marketing automation tools and CRM software.

- Ability to multitask and prioritize tasks effectively.

- Familiarity with social media platforms and their management tools.



Why Join Us:

At Securafy, we offer a dynamic and collaborative work environment where your contributions are valued and recognized. You will have the opportunity to work alongside talented professionals in the security industry and contribute to the growth and success of our company. Additionally, we provide competitive compensation packages and opportunities for career advancement.



How to Apply:



If you are passionate about marketing and eager to make a difference in the security sector, we encourage you to apply by submitting your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position.



We look forward to welcoming you to the Securafy team!